Creative Disruptor for Good.
I’m a creative strategist and storyteller with 15 years in the social impact and nonprofit space, both in-house and on the agency side. My work focuses on transforming complex ideas into clear, accessible, human-centered stories that empower audiences and inspire action.
I’ve spent my career at the intersection of design, narrative, and marketing, helping organizations uncover the stories that move people. I love the process of taking something intricate and shaping it into messaging that feels relatable and impossible to ignore. For me, creative strategy isn’t just about campaigns or design; it’s about helping organizations speak about their work in ways that feel honest, clear, and human.
Whether I’m developing messaging, creative direction, or multi-channel campaigns, my goal is to create work that connects with people and motivates them to act. My approach is rooted in collaboration, telling stories with, not for, communities. By uplifting lived experiences and translating them into authentic narratives, I help organizations communicate with honesty, creativity, and heart.
At the core of my work is a belief that storytelling can bridge the gap between awareness and action. By amplifying diverse perspectives and creating content that builds empathy and understanding, I hope to spark conversations that lead to meaningful impact.
Obsessed with my dog, Gator. Three truths and no lies: Bowled professionally for 9 years. Been to Kazakhstan twice. Photographed Obama’s 2009 inauguration.
Former Associate Director of Creative Production + Co-Owner at The Soze Agency, and Creative Director and Producer at DoSomething.org.
Client History
Adweek September Issue 2018
Press + Awards
Shorty Awards, Immigrants Are Essential, Winner in Integrated Campaign in Social Good Campaign
Shorty Awards, Stories of Welcome, #BeAWelcomer, Audience Honor in Storytelling
Anthem Awards, Immigrants Are Essential, Gold, Human & Civil Rights
Afrotech, A First-Of-Its Kind Business Week Just Launched To Support And Uplift The LGBTQ+ Community
The Guardian, Immigrants Are Essential: a viral art project shining a light on the frontline
NBC Philadelphia, Philly celebrates World Refugee Day on Day 2 of Wawa Welcome America Festival
Outstanding Young Alumna, University of South Carolina, 2017
The Atlantic, The World-Record Instagram Egg Is Going to Make Someone Very Rich
Top NonProfits, Brand & Creative Process Q&A with Keri Goff at DoSomething.org
Webinar: Driving Action with Video: Storytelling Production Tips with DoSomething.org